Writing content is one thing. Writing something people actually want to read is something else entirely. So is there some sort of secret to write content that people want to read? Well, yes… I hate the word ‘hack’. Nothing in
Once you’ve finally got a content strategy and schedule up and running, you might find that you start coming up with ideas all the time (at least I hope you do!) Whether you’re reading Buzzfeed or going for a run,
When it comes to content writing, the best thing you can do for yourself is to create a content schedule – and then stick to it! Like everything in life, if you want to get something done, you have to
Last month I went along to WordCamp Belgrade – the European edition of WordCamp which is held each year in a different city. I was a bit nervous about attending because I was going to be on my own –
When I give workshops or training on content writing, the main problem people tell me that they have is fear of the blank page. Basically, you find yourself staring at an empty page or screen and you have no idea
If you want to come up with a bunch of topics for your website or newsletter, you’ll need to brainstorm ideas for content. There are many different ways you can do that and I’ll explore a few of those. But
Sometimes the hardest part of writing content is coming up with a good idea. What makes a good topic? How do you think of good topics? How do you translate all your brilliant ideas into content topics? Let’s find out.
It’s so easy to get caught up in click through rates, link conversions, analytics and campaign optimisation. But when in-store sales can make up to 95% of income, more and more retailers want to know – what technology do you
I’m working on a great series at the moment over on Headstuff, chatting with early-stage researchers. We’re calling it ‘Shot of Scientist’ and it has been an amazing experience.