When I give workshops or training on content writing, the main problem people tell me that they have is fear of the blank page. Basically, you find yourself staring at an empty page or screen and you have no idea
If you want to come up with a bunch of topics for your website or newsletter, you’ll need to brainstorm ideas for content. There are many different ways you can do that and I’ll explore a few of those. But
Sometimes the hardest part of writing content is coming up with a good idea. What makes a good topic? How do you think of good topics? How do you translate all your brilliant ideas into content topics? Let’s find out.
Why is intellectual property relevant for SMEs and start-ups? The question sounds almost rhetorical. Of course it’s important. You have an idea or a product and you want to protect it. But as I learned from Justyna Petsch at LEAP
It’s so easy to get caught up in click through rates, link conversions, analytics and campaign optimisation. But when in-store sales can make up to 95% of income, more and more retailers want to know – what technology do you
In the course of doing research, one of the best resources comes from good old fashioned newspapers. Picture it: hunkering down in a dark library in the middle of the night, scanning through hundreds of microfiches, trying to find that